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Trade Show Bags • Shopping Bags • Trades Show Bags • Handle Bags • Non-Woven Bags • Insulated Bags • Canvas Bags • Trade Show Racks |
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If we don’t print your bags as you ordered them -- the bags are yours FREE!
We’ll contact you to Reorder |
Exhibiting at a trade show is an expensive proposition. So you want to make sure you're getting the most out of every dollar you spend. Promotional bags help you do that; they provide billboard advertising for your products and/or company image as they're carried throughout the exhibit hall. Plus they'll be used again and again, even after the show is over.
Here are some tips about how to make the most effective use of your promotional bags.
1) Attract buyers, not just traffic
You've probably seen magicians, pretty models, display candy or drawings to win free prizes at the trade shows at which you've exhibited. They're all fine techniques to bring traffic into your booth. The problem is, they don't differentiate between those attendees who actually buy your products ... and those who simply grab free stuff.
Using trade show bags can help bring traffic into your booth as well as get you quality selling time with potential customers. Almost every exhibitor gives something away, whether it's a premium or literature about the products. So attendees need bags to hold the things they pick up. And they will also re-use the sturdy ones when they get home.
Here's the secret: Hold an open bag in your hands when an attendee walks past your booth and offer to put his or her smaller bag into yours. This gives you a chance to ask that person if he or she sells your products, and provides an opportunity for you to show your line.
2) Buy the biggest bag your budget will
allow
We recommend that our customers order the biggest bag their budget will allow. The most popular and inexpensive trade show bags are our PRL18, PRL19, and PRL20 patch handle bags. If you buy a small bag, it will most likely be put into a larger one and not be seen or used again. It's worth it to spend a few cents more per bag, so your bag will be the one that attendees carry throughout the show floor, displaying your name. Don't forget to put your catalog or other descriptive literature into the bag as well.
3) Avoid paper bags for trade shows.
They may look pretty, but they're not as strong as plastic or laminated bags, and attendees do not generally use them after the show. The minimum quantity is 25,000 for 4-color process printing. With plastic bags, you can get 4-spot colors in quantities as low as 5,000 bags and 4-color process printing (reproducing photographs) on 10,000 bags. Laminated paper bags, made overseas, are available in 1,000 lots with your choice of braided cord handles, including over the shoulder styles, and feature beautiful 4-color process reproduction.
4) Don't wait till the last minute to buy
your bags.
Bags are custom made and require about 3 - 4 weeks for manufacturing, after receipt of camera-ready art. Most laminated bags are imported and may require 90 days or more lead-time until delivery. Directions for delivery of your bags right to the show site can be gotten from the show management; be sure your booth number is labeled clearly on each carton you ship.
5) Do not print a show name or booth number
on your bags.
Though your trade show bag serves as billboard advertising for your company, it's not used as a directory on the show floor; there are listings for that. Plus you'll be able to use the bags again for other purposes, instead of just discarding any that may be left after your show, and you won't have to pay for new plates for each different show.
6) Buy in quantity
Figure out how many shows you go to each year, how many people attend each one and place an order for the whole year. You'll get the best price when you buy in quantity and you won't have to worry about missing a deadline. If you only exhibit at one or two shows a year, you can get hot stamped shopping bags -- in a variety of styles and colors -- in lots as small as 500 bags. You reinforce your company image by using the same design on all your trade show bags, in addition to saving money.
Order online or call us toll-free at 1-888-569-9903 to place an order.
Let us help make your next trade show a big success.
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